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The global e-commerce market for personalised gifts is set to rise in excess of £25 billion from 2022

2016 valje = £15.95 billion, 2021 value = £24.44 billion, £8.71 billion incremental growth

Sources have shown the following four key factors contributing to the growth of the global personalised gifts market:

  • Growing gifting culture and increasing demand for seasonal decorations
  • Innovative gifting solutions and advancements in print technology
  • Expanding online retail and distribution channels
  • E-commerce technology and print on demand platforms

At ESP we can help you with all of the above.

An increasing number of occasions when gifts are exchanged is a key driver of an increased gifting culture and the ability for consumers to customise gifts through personalisation, configuration, or on-demand printing helps to add value and make these gifts unique. ESP offer all of the services above.

Personalised storybooks are gaining traction among parents, as they have been recognised as a powerful tool to motivate children for various educational activities. Personalised books increase the sense of ownership by providing children with an option to add their own text, sound or pictures.

Key stats:
  • 77% have paid a premium for a personalised brand experience.
  • 85% of millennials are more likely to make an online purchase if it is personalised.
  • 50% of UK adults have sent a personalised gift at an average spend of £38.00.
  • An Accenture report says that personalisation increases the likelihood of a prospect to buy products by 75%.

Personalisation Facts

Reasons why consumers want personalisation